Cyrus Parsa, AI and Digital Solution Architect

People at The Choice - AI and Digital Solution Architect

Cyrus Parsa

Cyrus brings more than a decade of hands-on experience across AI, cloud platforms, scalable web architecture, search, integrations and business automation. At The Choice, he turns that technical depth into practical systems that help New Zealand businesses become easier to find, understand and choose.

Architecture applied to the work

Connecting AI to the systems a business actually relies on.

AI solution architecture

Turning useful AI ideas into workable systems with clear data flows, human review, privacy awareness and a practical business purpose.

Cloud, CMS and web platforms

Designing scalable websites and content platforms that connect cleanly with cloud services, APIs, databases and the systems a business already uses.

Search and AI discovery

Structuring services, local relevance, useful answers and credible evidence so customers, search engines and AI systems can understand the business.

Integration and automation

Connecting websites, business systems and repeatable workflows so information moves reliably and teams spend less time on avoidable manual work.

Background

Technical depth, kept useful.

With a Master of Computer Science from Victoria University of Wellington and more than a decade working across AI, cloud applications, enterprise content management, ecommerce, search, integrations and databases, Cyrus brings the technical pieces together around a practical business outcome.

  • Master of Computer Science, Victoria University of Wellington
  • AI, cloud and digital solution architecture
  • Scalable CMS, web platforms, APIs and systems integration
  • SEO, AI visibility and business process improvement

More technical background is available at cyrus.parsa.nz.

Professional experience and updates are also available on LinkedIn.

How the work stays grounded

Start with the customer and business decision, then choose the technology.

Design AI with clear evidence, human judgement and honest limits.

Leave the client with clear priorities and control over what happens next.

Start with the truth

Want to talk through what AI can understand about your business?

Start with the business, the questions customers ask and the evidence already available. Cyrus will help you work out the most useful next step.